Lee Hyori's effect on advertisements is really amazing.
The broadcast of jTBC's "Entertainment Special" on December 7th revealed that,"After Lee Hyori became the spokeperson of a soju advertisement, they have sold over 2 billion bottles of soju".
Lee Hyori has been working as an advertising model for company L for 5 years. With each bottle costs about 3,000 won, the sales reached 6 trillion won. With 1-2 years of short term contracts in the advertising market, it's impossible for this amazing thing to be happened.
However, Hyori's contract with the liquor company ended last month. L soju company said,"Both side agreed that a new image was needed so we decided not to renew the contract with Lee Hyori"
Currently Kara's Hara, 4minute's Hyuna and Sistar's Hyorin are models for soju advertisement.
M/s : kenvilthomas@kpopupdates.com
