Its confirmed, Lee Hyori will not be endorsing Cheoeum Cheorum soju anymore. On the 12th of November, Lee Hyori updated her twitter account and shared, "Today, I have undergone a good breakup. Because of this parting of ways I think I will be having calm drinks of soju. What brand of Soju am I going to drink now? hmmm".
She then tweeted another statement saying, "I admit I found it good and bad being a model of a soju brand. I hope my smiling face on the posters of the soju brand helped make those who were having a hard time smile. Thank you".
An official from Cheoeum Cheorum soju also released a statement saying, "We have decided not to renew Lee Hyori's contract with the brand. The reason is that we are aiming for a fresh image with a new model. We have been working with Lee Hyori for 5 years and we had a good time working with her".
Source: Nate
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