On September 10, Missah reported, “We have recently made a modeling contract with TVXQ for the Asian branches of our brand. We’ll expand our brand all over Asia with TVXQ.”
Missah is running nearly a thousand shops all over Asia, playing an important role of spreading the beauty of Korea and Korean culture. At the news that TVXQ have been selected as the new face of Missah, people in and out of the country and the cosmetics industry are showing interest in them.
The reason Missah has selected TVXQ as the new face of its Asian branches is because TVXQ exercise great influence on people all over Asia.
Missah is planning to promote its global, classy brand image all over Asia with TVXQ’s positive image and their influence in Asia.
Heo Sung Min, the director of the Marketing Department of Missah, says, “We’re looking forward to the potential synergy between Missah and TVXQ. We’ll try to promote Korea’s beauty products and culture all over Asia by continuously targeting the overseas market.”
